Marketing Education

MARKETING EDUCATION I (04210)
Grades 10-12; 1 Credit; 36 weeks

To provide students with an overview of marketing occupations.  It covers human relations, personality in business, business math and communications, cash register operation, change making, employee cooperation, personal grooming, career opportunities, product knowledge, consumer buying motives, and personal selling.  Marketing functions include Distribution and Selling and Foundations of Economics.

Upon completion of Marketing I, students will be able to demonstrate knowledge in distribution practices, pricing, selling, promotions and communications within the marketing world.  They will also be able to demonstrate their knowledge in applying these concepts in situations where they will have to use critical thinking skills to help problem solve.  Students will also complete a year in the DECA organization where they will learn leadership skills, public speaking skills and team building skills.
MARKETING EDUCATION II (04215)
Grades 10-12, 1 Credit; 36 weeks

To prepare students for marketing and occupations.  The contents cover receiving, checking and marking merchandise; budgeting; pricing for a proper margin; markups and markdowns; history of retailing and display, advertising and sales promotion.  Marketing functions include Pricing and Promotion and Foundations of Communication and Interpersonal Skills.

Upon completion of Marketing II, students will demonstrate knowledge in marketing information systems, economics, business management, financing and product service management skills within the marketing world.  They will also be able to demonstrate their knowledge in applying these concepts in situations where they will have to use critical thinking skills to help problem solve.  Students will also complete a year in the DECA organization where they will learn leadership skills, public speaking skills and team building skills.

SPORTS & ENTERTAINMENT MARKETING (04240)
Grades 10-12; 1 credit; 36 weeks

Sports & Entertainment Marketing is a business course designed to use today’s broad based athletic, sports and entertainment dynamic as a foundation for students to learn communications skills in concert with advertising, sales, marketing, and media development.  Students will learn how to develop marketing strategies with a focus on advertising media targeted at the world of college and professional athletics and major entertainment venues.  The final project for the class will consist of student developed multi-media presentations for the marketing of a professional athletic team or major entertainment attraction. Internet marketing activities will include learning how to utilize Google research and marketing tools and how to market and sell items with on-line tools including actual set-up and live sales on E-Bay.

INSTRUCTIONAL OBJECTIVES AND/OR GOALS

  • Students will be able to demonstrate knowledge in the basic foundations and functions in marketing education and apply these fundamentals into the sports, entertainment, and Internet marketing.
  • Students ill demonstrate their knowledge in applying these concepts in situations where they will have to use critical thinking and problem solving skills.
  • Students will also complete a year in the DECA organization where they will learn sale, leadership, public speaking, and team building skills.

 

TELEVISION PRODUCTION I
Grades 10-12; 1 Credit; 36 Weeks
Television Production I will provide learners a working knowledge of the television industry. The careers available; the use and operation of the various equipment; script writing; lighting; shooting; directing; interviewing; broadcast journalism; and editing of footage for use in different class projects. The class will mix learning of the industry with hands on video projects. Video projects will include interviews, public service announcements, product ads, “man on the street”/”students in the hallway” questions, local news story, TV Show parodies, student biographies, and a final project based on local history or current events.