Sports and Entertainment Marketing – MISO3- 04240
Grades 9-12; 1 credit; 36 weeks
To prepare students for marketing occupations in the area of sports and entertainment. Take a look at the exciting and dynamic field of sports and entertainment marketing. One of the largest industries in the world, sports marketing provides a unique way of looking at the business world. This course will focus on the two main aspects of sports and entertainment marketing: 1) the marketing of sports and entertainment, and 2) the marketing on non-sports products and services through sports. You will discover why companies pay to be associated with a team or entertainer; how to develop ticket plans to fill the seats in the arena; why targeting your marketing efforts is so important; and more.
Course Description: Sports & Entertainment Marketing is a business course designed to use today’s broad based athletic, sports and entertainment dynamic as a foundation for students to learn communication skills in concert with advertising, sales, marketing, and media development. Students will learn how to develop marketing strategies with a focus on advertising media targeted at the world of college and professional athletics and major entertainment venues. The final project for the class will consist of student developed multi-media presentations for the marketing of a professional athletic team or major entertainment attraction. Internet marketing activities will include learning how to utilize Google research and marketing tools and how to market and sell items with on-line auction tools including actual set up and live sales on E-Bay.
Sports and Entertainment Marketing (Wahpeton High School)
Sports and Entertainment Marketing (MISO3- 42400)
Grades 10-12; 1/2 credit; 18 weeks
Students in Sports and Entertainment Marketing will be introduced to the business world and prepare for the economic roles of consumer, worker, and citizen. The content will include a study of the business environment and strategies for creating, financing, and marketing, and managing a business. Students will understand the role, functions, and institution of marketing in the economy and society, marketing career opportunities and requirements, career planning and necessary personal characteristics for success. Students will explore digital and social media marketing concepts.