Marketing Education I- MISO3 – 04210
Grades 10-12; 1 credit; 36 weeks
Marketing I is a course that develops student understanding and skills in such areas as business law, communications skills, customer relations, economics, emotional intelligence, financial analysis, human resource management, information management, marketing, operations, professional development, and strategic management. Students acquire knowledge fundamental business activities and factors affecting business, develop verbal and written communication skills, use information literacy skills, utilize job-seeking strategies, and participate in career planning.
Course Description: Marketing I in an introductory course in the marketing curriculum with an emphasis in general business, retailing, marketing, merchandising, and management. Instructional areas also covered include salesmanship, business math, human relations, communications, and workplace skills, This course is a prerequisite for all other courses in the marketing program. The second semester of study in marketing includes retailing, visual merchandising, merchandise management, inventory control, buying and pricing, advertising development and medial selection, and sales promotion.
Marketing Education II – offered online only – MISO3- 04215
Grades 11-12; 1 credit; 36 weeks
This course develops student understanding and skills in such areas as channel management, marketing information management, market planning, pricing, product/service management, promotion, and selling. Through the use of projects, students acquire an understanding and appreciation for marketing activities. Current technology will be used to acquire information and complete projects. Throughout the course, students are presented a problem solving situations for which they much apply academic and critical thinking skills. Formal reflection is an on going component of the course.
Course Description: To prepare students for marketing and occupations. The contents cover receiving, checking and marking merchandise; budgeting; pricing for a proper margin; markups and markdowns, history of retailing and display, advertising and sales promotion. Marketing functions include pricing and promotion and foundations of communication and interpersonal skills.
Objectives and/or Goals: Upon completion of Marketing II, students will demonstrate knowledge in marketing information systems, economics, business management, financing and product service management skills within the marketing world. They will also be able to demonstrate their knowledge in applying these concepts in situations where they will have to use critical thinking skills to help problem solve. Students will also complete a year in the DECA organization where they will learn leadership skills, public speaking skills and team building skills.