COURSE TITLE: Social Media Marketing
Grades 10-12; 1 credit; 36 weeks
COURSE DESCRIPTION: Social Media Marketing presents the use on online social networking as a business strategy designed to increase customer loyalty and inquiry conversion. Students will study major social media channels and marketing campaign techniques, and evaluate contemporary and emerging tools in the digital marketplace including social bookmarking and techniques to drive social media traffic. Analyses of social media effectiveness will also be explored.